AISIN GROUP

TOP MESSAGE: Message from the President

Thanks to your support, ADVICS has reached its 25th anniversary. We would like to express our deepest gratitude to all our customers, business partners, and everyone else who has supported us over the years.

Since our founding in 2001, we have contributed to improving the safety, environmental friendliness, and comfort of vehicles worldwide as a specialized brake supplier. Currently, the automotive industry is in the midst of a major transformation driven by electrification and intelligence, and the role required of brakes is also changing significantly.

We see this change as an opportunity for the future and have established a new medium- to long-term management plan, "ADVICS Group VISION 2035." Our main statement, "Pushing the everyday driving and mobility forward with stopping technology," embodies our strong determination to always stay ahead of the times and continue creating new value in the everyday driving and mobility experience through our proud products and technologies, including Cooperative regenerative braking system.

With each employee courageously taking on challenges, and the entire group working together with pride as brake professionals, we will strive to create a society where people all over the world can live their lives to the fullest without accidents by pursuing advanced technological development, including integrated vehicle control.

Moving forward, we will continue to bring together the diverse wisdom and skills of individuals to co-create a new mobility society together with you. We ask for your continued support.

ADVICS CO., LTD.
Akira Akiyama, Director

Akira Akiyama, Director

TOP MESSAGE: Message from the President

HISTORY ​

2001
2002
2003
2004
2005
2006
2007
2008
2010
2011
2012
2013
2014
2015
2016
2018
2019
2021
2022
2024
2025
  • July: Company established
    Company establishment image

    It was established as a joint venture between AISIN, Denso, Sumitomo Electric, and Toyota Motor Corporation.

  • Opening for business in October
    Business opening image
  • ADVICS North America established
    ADVICS North America Establishment Image

    ADVICS has established its first overseas base in Detroit, USA.

  • ADVICS Asia Pacific established
    ADVICS INDONESIA established
    ADVICS Asia Pacific establishment/ADVICS INDONESIA establishment image

    ADVICS established sales companies in Thailand and Indonesia as its first bases in these regions. Subsequently, it established production facilities and other structures, laying the foundation for building a system that would contribute to the expansion of its business in the ASEAN region.

  • Established ADVICS Tianjin Automobile Parts Co., Ltd.
    Establishment image ADVICS Tianjin Automobile Parts Co., Ltd.

    In conjunction with local production, we have established ADVICS first base in China.

  • Head office building completed
    Head office building completion images

    Our headquarters building was completed in 2004. That was the year we established our basic philosophy and built a foundation by uniting different forces.

  • Established Aetoku Automotive Parts Co., Ltd. (Guangzhou)
    Images of Aetoku Automotive Parts Co., Ltd. (Guangzhou)
  • ISO14001 certified
    ISO14001 acquired image

    In addition to direct activities such as reducing water and paper consumption, we focused on initiatives aligned with our business operations, such as miniaturizing and lightening products, and as a result, we obtained ISO 14001 certification.

  • Established ADVICS Taiwan Automotive Parts Co., Ltd.
    Images of ADVICS Taiwan Automotive Parts Co., Ltd.
  • Developed Japan's first cable-type EPB (Electronic Packaging Board).
    Cable-type EPB image

    The parking brake operation mechanism has been replaced from manual to electric. Furthermore, it features a world-first shift-linked control system that automatically activates when the shift lever is in the P (park) position and automatically disengages when the shift lever is moved out of the P position.

  • Participation in ET Robocon begins
    ET Robocon images

    Unlike typical robot competitions, the ET Robocon is a competition that judges the quality of designs utilizing software development and modeling languages. Having won its first championship in 2008, the team has grown into a formidable force, boasting a total of six victories to date.

  • VISION2015 established
    VISION2015 image

    In 2007, we established VISION2015, adopting the statement, "For Safety Evolution: Scientifically addressing safety and providing peace of mind."

  • S&E Brake Co., Ltd.
    Image acquired from S&E Brake Co., Ltd.

    We acquired 80% of the shares of Sumitomo Brake S&E Co., Ltd., a sales company for aftermarket automotive parts within the Sumitomo Electric Group, and changed the company name to S&E Brake Co., Ltd. We also expanded our business into the aftermarket brake sector.

  • ADVICS Europe established
    ADVICS Europe Establishment Image

    ADVICS As the first European office, we established the ADVICS Europe Office within AISIN Europe (Belgium).

  • Merged Tianjin Aixin Automotive Parts Co., Ltd. with Aitoku Automotive Parts Co., Ltd.
  • Kariya Plant acquires AS Brake Systems certification.
    Kariya Plant- AS Brake Systems acquired image

    Advics acquired the Kariya Plant and AS Brake Systems. With production capabilities added to sales and development, ADVICS began its journey as a manufacturer.

  • AISIN Acquired U.S. production facility from Seiki Corporation (ADVICS Manufacturing Indiana, L.L.C.)
    ADVICS Manufacturing Indiana, L.L.C. Image
  • Established Aitoku Katsu (Changzhou) Management Co., Ltd.
    Image of Aetoku (Changzhou) Management Co., Ltd.
  • Established ADVICS Europe GmbH
    ADVICS Europe GmbH Images
  • Established Aetoku Automotive Parts Co., Ltd. (Fuzhou)
    Images of Aetoku Automotive Parts Co., Ltd. (Fuzhou)
  • Established ADVICS Manufacturing Thailand
    ADVICS Manufacturing Thailand Images

    Established as ADVICS 'Caliper production base in the ASEAN region, it expanded to include control product production in 2014, strengthening its position as a production base supporting the ASEAN region.

  • ADVICS North India Private Limited and ADVICS South India Private Limited established.
    Image of the establishment of ADVICS North India Private Limited and ADVICS South India Private Limited.

    To fully enter the rapidly growing Indian automotive market and expand our brake business, we have established a production and sales company in India equipped with development capabilities.

  • Kitami City Tokoro Curling Hall acquires naming rights.
    Image showing the acquisition of naming rights for the Tokoro Curling Hall in Kitami City.

    With the aim of contributing to Hokkaido, a region visited for cold-weather testing, and promoting ADVICS brand, the company acquired the naming rights to the Tokoro Curling Hall in Kitami City, a sacred place for curling. The hall was renamed "ADVICS Tokoro Curling Hall," and every summer, ADVICS Cup, featuring top men's and women's teams, is held there. This contributes to the popularization of curling and the revitalization of the local community.

  • We have developed the world's first Cooperative regenerative braking system using ESC modulator
    Image of Cooperative regenerative braking system
  • Established ADVICS Automotiva Latin America LTDA.
    ADVICS Automotiva Latin America LTDA.

    It was established in a section of AISIN facility in Brazil as an activity base for locally produced vehicles.

  • ADVICS South Africa established
    ADVICS South Africa images

    As AISIN Group first base in Africa, we have established a production base in South Africa.

  • ADVICS Manufacturing Czech established
    ADVICS Manufacturing Czech Image

    Following an order for aluminum opposed Caliper for Mercedes-Benz, we established our first European production base in the Czech Republic.

  • Established ADVICS MANUFACTURING INDONESIA
    ADVICS MANUFACTURING INDONESIA images

    We established ADVICS' first production company in Indonesia.

  • ADVICS Manufacturing Mexico S. de R.L. de C.V. Establishment
    ADVICS Manufacturing Mexico S. de R.L. de C.V. Image

    This company was established to expand local production in Mexico and strengthen cost competitiveness.

  • World's first drum brake integrated EPB (Electronic Power Transfer) system
    Image of drum brake integrated EPB

    As EPB (Electromagnetic Pulse) technology becomes more widespread, there is a growing demand for its installation in compact cars and kei cars (mini vehicles) that use drum brakes. Therefore, development of an integrated drum brake system began in 2011. By incorporating an actuator inside the drum brake, high reliability is ensured by protecting against the effects of water and flying debris.

  • ADVICS has developed its first Electronically controlled brake system
    Image of ADS brand's first Electronically controlled brake system

    To contribute to further improving the fuel efficiency of environmentally friendly vehicles, we have adopted a brake-by-wire configuration that ensures a large amount of regenerative braking.

  • Technical Center Establishment
    Technical Center Installation Image

    To accelerate the development of advanced technologies that provide safety and security, we have established a Technical Center. By consolidating design functions, we have created an environment that facilitates development and allows employees to work with peace of mind.

  • Handa Plant Completed
    Handa Plant Completion Images

    To further strengthen ADVICS' competitiveness, we are accelerating the consolidation of functions that we have been working on. In order to create an integrated business system from the development and production to the sales of control brake products, we have decided to construct the Handa Plant and gradually transfer AISIN Denso's control brake production functions to it.

  • Development of a new Caliper-integrated EPB
    Image of the new Caliper-integrated EPB

    The year we began development, 2013, was also the year that suppliers around the world simultaneously launched Caliper integrated EPBs into the market. Amidst rapid adoption, there was a need to develop an inexpensive product that could compete with global rivals. Compared to the current model, we achieved significant cost reductions by adopting a general-purpose motor and integrating the ECU. EPBs, which were previously only available in luxury cars, have become a more accessible technology that can be used in a wider range of vehicle types.

  • ADVICS develops its first ABS for small motorcycles
    ABS image for small motorcycles

    We have developed ADVICS' first single-channel ABS system, which also reduces the installation volume by 40%.

  • VISION2025 established
    VISION2025 image

    From quantitative growth to qualitative growth. Aiming to become the "world's leading brake company," we have established VISION 2025 to advance our competitiveness and human resource development, focusing on refining, transforming, and nurturing.

  • Acquisition of Toyosei Brake Industry as a subsidiary and acquisition of Nisshinbo's drum brake business.
    Images acquired from Toyosei Brake Industry's subsidiary, Nisshinbo Drum Brake Business.

    As part of a business restructuring, Toyosei Brake acquired the drum brake business from Nisshinbo Brake. Subsequently, ADVICS invested in Toyosei Brake, making it a subsidiary and strengthening the competitiveness of its basic brake business.

  • We have developed a sixth-generation Electronically controlled brake system
    Image of the 6th generation Electronically controlled brake system

    Based on the fifth generation, this system addresses the needs of larger vehicles and autonomous driving. By allowing arbitrary control of the hydraulic pressure of the front and rear wheels, the amount of energy regeneration has been increased. In addition, the two-channel control system contributes to vehicle attitude control, improving ride comfort and a sense of security.

  • VISION2030 established
    VISION2030 image

    In 2021, we concretized our vision for 2030, taking into account our current challenges.
    By combining mechanical, electrical, and software technologies, we have set our sights on becoming the brake manufacturing group that satisfies the all customers in the world and forming the core of vehicle motion systems.

  • Developed Boost Master
    Boost Master image

    Our challenges extend beyond products installed in vehicles. Leveraging our accumulated expertise, we have developed "Boost Master," a high-pressure cleaning tool for machining centers. ADVICS' technology contributes to improving productivity and saving energy in manufacturing sites.

  • We have developed the 7th generation of Electronically controlled brake system
    Image of the 7th generation Electronically controlled brake system

    The development of a new Electronically controlled brake system involves making the power supply on-demand by using a gear pump and brushless motor. By independently controlling the brake pressure of the front and rear wheels, energy regeneration is increased, and it also contributes to vehicle attitude control, improving ride comfort and safety. Furthermore, when combined with ESC modulator, it improves fail-operation performance in the event of a malfunction, making it compatible with future autonomous driving (Level 3 and above).

  • Localization in the Indian market
    Joint venture to be established with Brakes India.
    Strengthening the production system for control brake products
    Image of localization in the Indian market and establishment of a joint venture with Brakes India.

    In the continuously growing Indian market, we have signed a joint venture agreement with Brakes India. To meet local needs, we plan to produce control brake products, including ESCs, and are advancing localization and strengthening our competitiveness.

  • We have developed the 8th generation Electronically controlled brake system
    Image of the 8th generation Electronically controlled brake system

    The power supply has been replaced with an electric cylinder and brushless motor, resulting in a smaller size and lower cost. The electric cylinder, a first for ADS, employs planetary gears and ball screws, and ensures high reliability with a unique piston alignment structure using spacers and C-rings. Furthermore, by combining it with a linear valve, it achieves the world's first independent front and rear 2-channel control in an electric cylinder pressurizing product, contributing to improved fuel efficiency and vehicle stability.

  • BRAKEPAD SCAN powered by ADVICS
    To improve efficiency and service quality at maintenance sites
    BRAKEPAD SCAN powered by ADVICS Images

    We have jointly developed "BRAKEPAD SCAN powered by ADVICS," a service that visualizes the remaining brake pad thickness using image diagnostics and provides a report, with SmartDrive Co., Ltd.
    Leveraging the technical expertise we have cultivated over the years, we contribute to reducing the workload and improving work efficiency on-site.