2024/12/06
Advics is committed to "Quality Supremacy" and to the philosophy of "For society, for our customers," and contributes to the creation of a more prosperous society through attractive products. As an important foundation for maintaining and improving the quality that contributes to this goal, we are promoting human resource development and quality awareness activities.
The talents of executives and employees come together to create the "SQDC Song"
In 2021, we produced an "SQDC Song" in-house to help employees become familiar with educational videos. The title "SQDC" stands for Safety, Quality, Delivery, and Cost, and refers to important indicators in our business activities. All of the lyrics, music, singing, and performance were done by executives and employees, and the song is a masterpiece sprinkled with elements of SQDC that are important to our company.
Spreading this knowledge to global colleagues and suppliers
The video is available in eight languages so that employees at our global bases can understand it. At our supplier appreciation event, we performed a live rendition of the "SQDC Song" to convey Advics' passion for quality.
The challenge for the NIKKEI Company Song Contest begins!
In December 2024, we will submit our song to the NIKKEI Company Song Contest 2025, sponsored by the Nikkei Inc., with the aim of winning among approximately 120 songs. We have submitted two versions: the full version on the official company song contest website and a short version on the official YouTube channel. If you agree with our thoughts, please vote for both versions. The voting method is as follows:
How to vote for the full version on the official company song contest website:
1. NIKKEI Company Song Contest | NIKKEI Newspaper (external site)Access to
2. Scroll down to the bottom of the screen and enter "アドヴィックス" in the search box for "Voting Now Accepting (List of Applied Videos)."
3. Click on the Advics submission video "SQDC Song" and check the video
4. Click "Vote"
*You can vote for the same video once per day per browser.
Please note that voting will be open until on Friday, December 13, 2024.
How to "play" and "like" the short version on the official YouTube channel:
1. ADVICS Co., Ltd. "SQDC Song" (external site)Access to
2. Watch the video to the end and click the like button
*You can only give one high rating (like) per account.
*Repeated playback in a short period of time or viewing via autoplay may not be counted.
The deadline for voting will be on Friday, January 31, 2025.
ADVICS will continue to strive to be "the brake manufacturer that delights customers the most in the world" and will continue to promote practical initiatives to thoroughly ensure "Quality Supremacy"