My name is Akira Akiyama, and I became president on April 1, 2024.
ADVICS has been contributing to automobile safety, comfort and the environment around the world through our brake products since our founding in 2001. We are determined to continue this history and accelerate even further into the future.
The environment surrounding the automotive industry is in the midst of a period of great change, with the role expected of cars changing, centered on electrification, intelligence, and diversification. Along with this, expectations for brakes, which are the core of our business, are also changing from moment to moment.
We have formulated "ADVICS VISION 2030" for the future, and our goal is to become "We are ADVICS!", a brake manufacturer by uniting mechanical, electrical and software technologies to provide the brake manufacturing group that satisfies the all customers in the world.
As a member of AISIN Group, we will be responsible for the brake business, which is positioned as a growth area, and by accelerating technological development that captures diversifying user values and social issues, we will contribute to the realization of a new mobility society where people can live with greater peace of mind.
To achieve our vision, ADVICS Group will come together as one global group, bring together the wisdom and technology of diverse individuals, and create innovative value. By taking the lead and facing our customers and society, and thinking and acting for others, we will generate empathy and resonance, and continue to co-create with society.
We sincerely hope for your continued support and guidance.
ADVICS CO., LTD.
President Akira Akiyama
