2025/08/01
On June 29, 2025, the "ADVICS Festival 2025" was held jointly by labor and management at Minamichita Beachland & Minamichita Toy Kingdom (Mihama-cho, Chita-gun, Aichi Prefecture). A total of approximately 1,100 employees and their families gathered, and it was a day filled with smiles.
Smiles spreading under the blue sky - Beach seine fishing experience and BBQ
In the beach seine fishing experience, families and friends worked together to pull a net about 300 meters long. Both children and adults were excited to see the many fish that emerged from the net. For lunch, we had a BBQ and seafood soup made with the fish caught with the beach seine. "It's so fun to eat outside!" and "The fish we caught ourselves are delicious!" were some of the comments that filled both our hearts and our stomachs.
Enjoy summer at the festival corner!
The cheers of children echoed throughout the festival area, where they participated in fishing and shooting galleries. Adults looked on with smiles as they watched the children having fun, and a peaceful atmosphere flowed through the venue.
Learning about the importance of life through contact with marine animals
The children were fascinated by the marine life at Beachland. A backstage tour was also held, where the zookeepers spoke to them about the work of raising animals and the lives of the marine life. The children's eyes lit up as they touched and fed sea turtles. It was a time for families to learn, interact, and share their excitement.
"My dad made these brakes!" - Brake products and vehicle display
The exhibition corner featured ADVICS brake products and vehicles equipped with them. When employees explained the products to their families, the children excitedly exclaimed, "Did Dad make this?" and "Mom, it's cool!", and even the adults couldn't help but smile. It was a great opportunity to teach families how their everyday work contributes to the safety, security, and comfort of cars.
An irreplaceable day that gave me energy for tomorrow
"I've become much closer to my colleagues," "Spending time with my family at the company festival has motivated me to work," were some of the comments we heard at this year's ADVICS Festival. Sharing a fun time has further deepened the bonds between employees and their families.
ADVICS will continue to foster a corporate culture that values people and remain an attractive company for employees and their families.