2026/10/06
On July 3, 2026, our company celebrated its 25th anniversary. As we reach this milestone, we express our sincere gratitude to our customers, business partners, local communities, and all our stakeholders who have supported us throughout our journey. This article looks back on the past 25 years, from our founding principles to our current technological capabilities, and includes a summary of the speeches delivered at our anniversary ceremony.
The birth of ADVICS
Around 2001, when our company was founded, car manufacturers worldwide were seeking system suppliers capable of addressing challenges such as "environmental initiatives," "global expansion," and "systematization of parts." Against this backdrop, our company was positioned as a brake system supplier through a business restructuring promoted by the Toyota Group, and was established in 2001 as a joint venture between AISIN Co., Ltd. (now AISIN CORPORATION), Denso Corporation, Sumitomo Electric Industries, Ltd., and Toyota Motor Corporation.
Our company's origins lie in the fact that four companies, each bringing together the technology and experience they had cultivated over many years, united under the common goal of "creating the world's best braking system." This commitment has remained unchanged since our founding, and we have strived to support safe and secure transportation.
Pride as a company that manufactures "everything" in brake systems.
• Disc brake (pads, Disc, Caliper)
• Electric parking brake
• Cooperative regenerative braking system
Our company is a comprehensive brake manufacturer that develops and manufactures all aspects of brake systems installed in automobiles, from basic brakes such as brake pads and Disc brake to control brake products such as Electronically controlled brake system and ESC modulator. Our strength lies in the fact that these technologies work together to create a system that protects the safety and security of drivers. The components that make up a brake system do not perform well in isolation. Only when mechanics, electronics, and software work together can a car stop safely. By manufacturing "all" of these components ourselves, we create value such as "optimizing the overall braking performance of the vehicle," "accelerating development speed," "integrated quality management," and "achieving the high-response control necessary for autonomous driving and electrification." This is an initiative that is only possible because we are ADVICS, one of the few comprehensive brake system suppliers in the world.
Transforming 25 years of experience into strength for the next decade.
On July 3, 2026, we held a founding anniversary ceremony at ADVICS headquarters. President Akira Akiyama announced the company's future vision, and we invited Mari Motohashi, representative director, and Satsuki Fujisawa, player, of the women's curling team "Loco Solare," for which we are the main sponsor, to give speeches.
First, we asked President Akiyama to share his vision for the company's future.
"What will be needed going forward is the ability to think for oneself and act proactively. The business environment is constantly changing due to market fluctuations, accelerating technological innovation, and the diversification of values. Rather than passively responding to these changes, we believe that the key to future corporate growth lies in proactively reading those changes and moving in a direction that creates value. Our vision for the future is for each and every employee to strongly embrace this awareness and create a society in diverse regions around the world with a mobility safety infrastructure that supports people to live their lives to the fullest, with zero accidents."
Next, we asked Mr. Motohashi, the representative director of Loco Solare, to speak about leadership.
"What's essential for teamwork is 'teamwork.' However, building teamwork often involves 'discussions,' 'difficulty in reaching a consensus,' and 'time-consuming,' so it's something we tend to avoid. But when competing against the world, we absolutely must unite. We always value our 'team color.' Just as there are cheerful and carefree children and serious children, we define our team color as the individuality of each of the five members, and that becomes a single idea that directly leads to teamwork. My role in this is to readjust the structure when the burden becomes unevenly distributed among the players or when someone is in danger of being left behind. I believe my leadership is about ensuring that no one is left behind and that everyone is facing the same direction and moving towards the goal."
Next, we asked Fujisawa to talk about his challenges.
"Loco Solare has been active with the same members for a long time, which means we tend to forget about new challenges. In order to overcome that weakness, bodybuilding was a new challenge for me. I took on the challenge because I had a complex about my body, but when I tried it, I received comments like, 'Your previous physique was better,' which gave me the opportunity to be exposed to perspectives I hadn't considered before. I learned a lot, such as the importance of diet management and the meticulousness of training, and I'm glad I took on the challenge. Some of you may also have something you want to challenge yourselves with someday. However, 'someday' will not come unless you take action yourself. One of my favorite sayings is, 'There is no age limit to challenges. In fact, today is the youngest you will ever be.' I hope that you will take the first step towards a new challenge on this youngest day of your life."
Towards the future...
As we celebrate our 25th anniversary, we express our deepest gratitude for your continued support. Under our new medium- to long-term management plan, "VISION 2035," we are renewing our commitment to continuing our challenge to create the future of mobility, with brake technology at our core. Please visit our special 25th anniversary website below, where you can find a message from our top management, a history of our company, a company history video, and an image video introducing our company.
Moving forward, in line with AISIN Group management philosophy, "Bringing excitement to mobility, and smiles to the future," we will strive to be a company that can provide new value to our employees, customers, and society.
<Related Links>
25th Anniversary Special Website (ADVICS CO., LTD. Official Corporate Website)